On behalf of the agency dieckertschmidt , we presented the results of the image study "How brands can benefit from corporate media images" (by Media Impact ) in an explainer video. The study investigates how the image of the BILD am SONNTAG brand compared to other media affects the likelihood of purchase due to advertisements.

Our explainer video presents the study's results in an animated newspaper with BamS's mandatory striking sentences and bold icons for visual support 😛