As of May 2018, there is a new EU data protection regulation (GDPR). This makes it necessary on websites to obtain consent, a so-called opt-in, for the use of cookies from each visitor. This is usually done via a cookie banner. To attract more attention, the new “Corporate Digital Platforms” (CDP) department at Axel Springer came up with the idea of showing a short animation in this banner instead of plain text.

For a test run on welt.de, musikexpress.de and rollingstone.de Kaiserbrand made this little info animation. The colors of the animation were adapted for each website and the respective corporate fonts were used.